The 43rd episode of the ESI Digest covers five huge stories from the world of esports, including some new appointments, launches and partnerships.
Filling in for the Digest’s usual host Tom Daniels, Esports Insider’s Multimedia Content Creator Kerry Wannenen stepped up to the plate.
The first item on this week’s agenda was the announcement that Everton striker Dominic Calvert-Lewin has joined UK-based organisation Semper Fortis Esports as its brand ambassador.
In his new role, Calvert-Lewin will promote Semper Fortis’ assets, including the European Rocket League squad Top Blokes in addition to interacting with the company’s online community, producing content and accommodating fan activations.
Semper Fortis Esports currently has a competitive Rocket League team, called Top Blokes that competes in the Rocket League Championship Series (RCLS).
Following on from this, it was announced yesterday that Calvert-Lewin would be joined by Manchester United and England defender Harry Maguire who would also be joining as brand ambassador.
Next up was news of Esports Engine’s appointment of its first ever Chief Operations Officer with Alfred Chak joining their ranks.
The new role will see Chak collaborate with the company’s senior leadership on short and long-term projects, business strategies, as well as executing business expansion and growth plans. Prior to the role. Chak worked as CFO and COO of IMAX Entertainment Division.
In other news, Brazillian esports organisation LOUD revealed its latest partnership with fashion brand PIET where it will launch its own fashion division and develop bespoke clothing collections.
LOUD’s fashion division launched with a commemorative edition shirt that was made available on its website beginning May 15. New pieces in the collection will be announced at the beginning of June.
David Beckham’s co-owned Guild Esports has revealed a new online esports training subscription service The Guild Academy which will include programmes for both Fortnite and Rocket League, with more titles, such as FIFA and VALORANT, expected to be introduced at a later date.
The academy will be open to players aged 11 and above with members gaining access to training programmes, tournaments, gameplay analysis from Guild ‘experts’, as well as peer-to-peer coaching and advice.
The final story of the week was the launch of Misfits Gaming Groups media company The Misfits Agency, designed to help brands enter into the gaming and esports sector and ‘bridge the gap between generational audiences’ through content creation.