Europe

Lee Bowyer speaks to BoyleSports as Blues fans are welcomed back

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Continuing to expand its presence within English football, betting operator BoyleSports activated its partnership with Birmingham City in a feature interview with striker Chuks...

Weekend Review – Premier League welcomes back fans with an abundance of goals

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It was a bumper weekend of sport, as the Premier League returned and welcomed back supporters with an abundance of goals.  The action commenced on...

GambleAware’s ‘Bet Regret’ advert reignited for new football campaign

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The ‘Bet Regret’ campaign from responsible gambling charity GambleAware has been re-launched for the 2020/21 Premier League and English Football League (EFL) season. Bet Regret...

Sky Bet’s The Overlap: Can Rafa Benitez succeed as a Toffee?

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Providing a fascinating insight in the mind of fans and pundits, the second part of Sky Bet’s already acclaimed Overlap Live built the excitement...

Double Espresso Show: Marketing industry positives in the CIS region

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With a population of nearly 240 million people, the CIS region presents lucrative opportunities for many betting operators. Speaking to SBC CEO Rasmus Sojmark on...

Betfred: Eddie Hearn and Anthony Crolla look ahead to ‘Battle of Liverpool’

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Although there is no title on the line, the ‘all-Scouse’ clash between Liam Smith and Anthony Fowler on 9 October has enlivened the attention...

The Overlap: Destination of Kane could be key in the title race

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With excitement elevating over the new Premier League season, Sky Bet’s ‘The Overlap’ brought together Roy Keane, Gary Neville and Jamie Carragher, as the...

The Setka Cup continues to elevate betting engagement

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The Setka Cup continues to grow as a betting product, in spite of the return of live events.  Powered by BETER, the amount of sports...

Racing Post Sport backs Manchester City for sixth Premier League title

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Football fans are eagerly awaiting the return of the Premier League this weekend, with venues operating at full capacity, and for the Racing Post...

Ladbrokes launches new marketing campaign ahead of the Premier League’s return

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As anticipation builds over the return of the Premier League, Ladbrokes has launched its latest campaign ‘this season we play together’. It comes as excitement...