Online gaming FanDuel has announced the release of its first-ever national brand campaign, which kicks off with a new “sports anthem” spot running nationally starting on Saturday, August 28th.
The project marks the debut work from Wieden+Kennedy, after having been appointed FanDuel’s lead creative agency in July, as the firm takes a new strategic marketing approach.
The “sports anthem” spot uses the tagline “Make Every Moment More” while capturing a full suite of sports, including Lisa Leslie’s first WNBA Dunk and a guest appearance by new FanDuel ambassador Jordan Spieth.
In addition to the three national spots, FanDuel will have five sportsbook ads that feature NFL imagery in the 10 states where the brand currently offers mobile sports betting: New Jersey, West Virginia, Virginia, Pennsylvania, Indiana, Colorado, Illinois, Iowa, Michigan, and Tennessee.
It comes as FanDuel has experienced unprecedented momentum and, after its recent earnings, is the undisputed leader in the mobile gaming space with over 13 million customers in the U.S. and nearly two million active on the platform daily.