Racing Club: The commercial opportunities of Argentina’s ‘First Great’
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and...
Ep 190: The UAE – An unaddressed emerging hub for gaming
The world of sport has witnessed the rise in Saudi-backed investment, whether that be via football clubs like Newcastle United, hosting major boxing events,...
Ep 188: Sportsbooks set for Super Bowl growth?
The Big Game is turning into a Big Game for sports betting operators. This year, we are going to potentially see three different Super...
Colo Colo: Overcoming commercial hurdles in Chilean football
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit...
SBC Charity Boxing Championship 2023 Highlights
Join us in reliving the electrifying moments of the SBC Charity Boxing Championship 2023, where 12 industry boxers went head to head to raise...
Real Betis: Behind the charge towards LatAm commercial growth
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing rugby in Canada
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.
With the...
Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with being a top...
Controversial commerce: Exploring the Premier League’s Asian betting partners
The past year has seen a noticeable trend in English football which has caught a lot of public attention, that being an influx of...
Ep 060: What’s at Stake for Chelsea?
After a winter filled with spending, it’s been a volatile summer for Chelsea Football Club as the blues search for a new sponsor and...