Onlyplay is proving that simplicity can drive engagement in iGaming, with its Head of Partnerships, Anna Serheieva, highlighting the growing appeal of the company’s tap games to modern players.
Speaking at SBC Summit Lisbon, Serheieva reflected on Onlyplay’s five-year journey, emphasising how titles like Piggy Tap and Fortune Chef Panda have resonated with players and operators alike. She credited the company’s focus on trendsetting and innovation for its strong industry recognition, noting that “thousands of operators know who we are.”
The success of Piggy Tap has, according to Serheieva, validated the market for new gameplay mechanics.
“Everything we missed in earlier launches became our strong advantage when we launched Piggy Tap,” she said. “Today, it continues to perform strongly.”
Onlyplay’s tap games aim to cater to players’ growing demand for fast, dynamic, and transparent gaming experiences. Serheieva explained: “Players today want to play simple, fast, and dynamic games where they understand exactly how it works. Fortune Chef Panda and our tap games embody that approach.”
Alongside engagement, responsible gaming is central to Onlyplay’s design philosophy. The company integrates player protection measures from the early stages of development to ensure compliance with global regulations. “To take our games worldwide, we adhere to strict rules and regulations,” Serheieva added. “We make games simple and transparent, so players clearly understand each round and feel safe.”
