SEO teams urged to prove ROI as AI reshapes marketing
SEO teams are being warned they must prove clear commercial value or risk losing budgets as AI continues to reshape digital marketing and wider...
Google March updates hit affiliate SEO performance
Google’s March algorithm updates are driving volatility across search rankings, with affiliates seeing sharp traffic swings and visibility losses.A spam update followed immediately by...
South Africa iGaming operators urged to rethink bonus-led growth
South Africa’s iGaming market is tightening, and operators relying on blanket bonus campaigns are being warned that the model is becoming inefficient and exposed...
How Partnerships & CRM Drive Growth in iGaming with Optimove
In a crowded iGaming supplier market, where differentiation is increasingly difficult, Optimove is repositioning partnerships as a core commercial strategy rather than a supporting...
Ep 458: Why brand is everything with Ivana Flynn
On the latest episode of iGaming Daily the show’s SEO expert, Ivana Flynn, was back to discuss the importance of brand alongside Irina Birsanescu,...
Ep 442: Facing up to the realities of zero-click SEO with Ivana Flynn
SEO marketers are facing a new reality as zero-click searches are becoming an increasingly common part of search engines.On the latest episode of iGaming...
Ep 419: SEO predictions for 2025, with Ivana Flynn and Gentoo Media’s Emilio Takas
With 2024 drawing to a close, iGaming Daily’s SEO expert, Ivana Flynn, joined the podcast for a special episode to recap an action-packed year...
Ep 406: How to work with PPC in order not to harm SEO, with...
On the latest episode of iGaming Daily, the show’s SEO expert, Ivana Flynn, was joined by Aline Oliveira, Head of PPC at ComeOn, and...
Ep 402: The importance of brand protection in SEO, with Ivana Flynn & Marta...
On the latest episode of iGaming Daily, the show’s resident SEO expert, Ivana Flynn, was joined by Rhino Entertainment’s Director of SEO, Marta Szmidt,...
Ep 379: The rise and fall of AI content madness, with Ivana Flynn
Last year, AI came in with force and many marketing agencies opted to trust AI content over human quality. One year later, marketers have...