From the UK highstreets to the USA – Betfred’s Joanne Whittaker and Kresimir Spajic
The SBC Leaders podcast is back with a bang as Betfred Group CEO Joanne Whittaker and Betfred USA CEO Kresimir Spajic join SBC Managing...
Real Betis: Behind the charge towards LatAm commercial growth
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football...
Bets & Balance Sheets: Risks and rewards of expanding into new gambling markets
SBC Media, in collaboration with Aurum Solutions, has launched the latest three-part series, video podcast, entitled Bets & Balance Sheets, which will look into,...
Yuliya Ivanisova of Blazesoft on an ‘ambitious project’ & ‘critical’ acclaim
A “very ambitious project” and “significant growth within the last year” were key touch points as Yuliya Ivanisova broke down the Blazesoft project, elaborated on recent developments and...
CB100 pathways through gaming and beyond, with Robin Hutchison
The necessity of building and maintaining a strong network is a familiar construct among numerous industries, and is certainly one that is not lost...
Sim Bielak, SuzoHapp: crafting a harmonious retail & online experience
There is a “very strong case” for retail and online sports betting to harmoniously coexist, however, operators must ensure that players witness a frictionless...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing rugby in Canada
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.
With the...
Behind the Badge – Burnley FC: evolution on and off the pitch
Burnley FC has undergone significant evolution in recent times, as the club’s Head of Commercial, Marcus Mellor, described the global impact that comes with being a top...
Delasport: how personalisation addresses player loyalty problem
The gaming industry has some catching up to do when it comes to effective personalisation, and Delasport is positioning itself at the forefront of efforts to...
George Merodoulakis, Campeón: operators need to be ‘faster, smarter and adapt better’
Reaching new audiences and cementing a position in a prosperous new market is key to the success of any online casino operator.
Showcasing the ways...