The future of sports betting lies in customisation, GR8 Tech’s Chief Sales Officer, Yevhen Krazhan, told SBC Media during SBC Summit Lisbon.
2025 has been a busy year for GR8 Tech, with tech and product upgrades positioning the company as a leading supplier to the global betting and gaming industry. Central to its ambitions is the launch of the Heavyweight Club, developed in partnership with the Ready to Fight platform, co-founded by Ukrainian Heavyweight Champion, Oleksandyr Usyk.
For Krazhan, sportsbooks of the future must go beyond traditional localisation, offering tailored experiences for players.
He explained: “We definitely see a lot of changes. Sportsbooks want to be customisable. We’ve made our iFrame available, but now we’re evolving integration options, including JavaScript. We’re also adding crypto functionality heavily, both in sportsbooks and the full platform,” he explained.
The move into crypto comes as regulatory frameworks like Europe’s MiCA regulations bring clarity to an area that was historically grey-market territory.
Krazhan also highlighted GR8 Tech’s marketing pivot towards its Heavyweight Club initiative, which taps into the company’s Ukrainian heritage. “Our sponsorship partnership with Ready to Fight and Oleksandyr Usyk has been great.”
With a focus on tailored betting experiences and strategic partnerships, GR8 Tech is betting on customisation as the key to future growth.
