Despite wider economic uncertainty, major iGaming operators continue to pursue acquisitions to strengthen technology and expand into regulated markets.

Recent deals by Kaizen Gaming and Betsson show how operators are using targeted merger and acquisitions to improve trading capability and secure positions in key jurisdictions. These were discussed on the iGaming Daily podcast, where host Charlie Horner spoke with iGaming Expert‘s Editor, Joe Streeter, and Ted Orme-Claye, Editor at SBC News, about Kaizen’s purchase of AI trading firm Gameplay AI and Betsson’s acquisition of Canadian consumer operations from Rhino Entertainment.

The conversation focused on how both operators are preparing for major sporting events while targeting regulated growth markets.

Discussing Kaizen’s strategy, Streeter explained: “Generally it’s just an uplift of their technological capabilities. I think it taps into the evolution of betting and the statistical growth in how players make bets in the modern era, as well as how trading itself has evolved.”

Kaizen’s acquisition is viewed as a move to improve trading automation ahead of major tournaments such as the next FIFA World Cup. AI tools can help process large volumes of betting data and support fast in-play pricing and products like bet builders.

However, the duo also noted that sportsbook trading still requires human oversight, particularly during complex events where data models may face unknown variables.

At the same time, Betsson’s deal for Rhino Entertainment’s B2C brands, including Casino Days and Lucky Spins, marks a stronger push into Canada. Rhino already operates in Ontario, while the upcoming regulated market in Alberta is widely seen as the key opportunity.

By acquiring Rhino’s casino operations and customer base, Betsson gains immediate market access and a head start in Alberta’s expected multi-licence launch.