Better Collective’s H1 results arrived last week, showing its first period of reported growth since H1 2024, creating a moment of cautious relief for a company that has spent much of the past two years in transition.

A 7% increase in group income to €175m, with EBITDA up 17% to €52m, driven almost entirely by a resurgent North American media portfolio. The turnaround comes as Better Collective’s leadership tells investors it has successfully reignited its US media engine. 

But the picture elsewhere in the business is far less rosy, with UK and Brazilian cost pressures continuing to weigh on bottom-line profit.

On this episode of iGaming Daily, Charlie Horner sits down with SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Clay to unpack what the results really say about Better Collective’s direction of travel.

“US media is by far outpacing Better Collective’s heritage portfolio in Europe and international,” Menmuir said, pointing to brands like The Action Network, Vegas Insider and RotoWire as the core of that growth. “It is the growth engine of the business. But how long can it just last on one vertical?”

Part of that answer, both hosts agreed, lies in diversification. 

Orme-Clay noted the US business is moving away from a CPA-heavy model towards revenue share, tenancy deals and subscriptions. 

Prediction markets have also emerged as an unexpected bright spot, generating around €5m despite minimal resource investment so far, with Kalshi and Polymarket currently. 

Catch up on the full debate here.