Caesars Sportsbook and Casino has rolled out its new campaign with actor Vince Vaughn, who will be the face of its igaming and casino platforms.

Under the terms of the deal, “Prince Vaughn” will appear in Caesars’ upcoming marketing campaigns, promotions, and social media content as the “Sultan of Slots” and the “Ruler of Roulette”.

The actor will also be a part of the operator’s experiences and events for Caesars Rewards members and will highlight the casino app’s integration with the rewards program, easy-to-use features, fast payouts, and classic and new casino games including slots, roulette, and blackjack.

“Vince Vaughn is the ideal Prince of our iCasino brand,” stated Sharon Otterman, Chief Marketing Officer of Caesars Digital.

“Prince Vaughn represents the entertainment and experience that our customers have with our app.”

Vaughn commented on the new partnership: “Working with Caesars is special for me. With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”