Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
Safe Bet Show: We need to personalise player protection methods
According to Grainne Hurst, Director of Corporate Affairs at Entain, the key to reducing problem gambling is to provide ‘innovative and effective player protection...
Knup Sports: Localisation and education essential to promoting US sportsbooks
Although land-based casinos are a well-established form of entertainment in the US, regulated sportsbooks are a relatively new phenomenon, and attracting new customers is...
DraftKings and the UFC unite for ‘On The Line’ ahead of McGregor vs Poirier...
As part of the flourishing relationship between the UFC and DraftKings, Gianni ‘The Greek’, Nick Kalikus and Brendan Fitzgerald came together for the firm’s...
Paul Burns: Ontario is going to be the main market in Canada
The opening up of the Canadian gaming market last month was one of the biggest developments in the gambling industry this year, and Ontario...
‘It’s a farce’ Ed Quigley urges racing to evolve with the times
An impassioned Ed Quigley pleaded with UK racing to bring itself in line with the times and increase technology following the debacle over cameras...
ESI: Understanding the dynamics of esports to secure strong sponsorships
As esports continues to grow, prospective partners are becoming increasingly attracted to forming sponsorships with leading teams and organisations, but must also understand the...
Camelot celebrates Team GB in ‘largest-ever’ National Lottery campaign
Camelot has launched The National Lottery’s largest-ever brand campaign, with the fully integrated, multi-channel push promoting Team GB and Paralympics GB athletes competing in...
Chris Bevilacqua: Immersive experiences appeal to the younger demographic
As with other forms of entertainment, the betting and gaming industry must acknowledge the impact of demographic changes on its operations and capabilities.Speaking to...
Betfred Boxing Show: Fightzone showcases British prospects over sensational seven weeks
Dom McGuinness and Anthony Crolla returned for the latest episode of the Betfred Boxing Show for an ‘action-packed’ edition of the podcast.Reviewing the night...