Betfair: The vitality of customer feedback for running an exchange
Marketing a sports betting exchange has its difficulties in comparison to more traditional wagering platforms, as it is harder to attract customers who are...
‘Jump To It’ – How racing promotion needs to evolve
Shane Anderson returned to host this week’s episode of bettingexpert’s racing podcast, Jump To It, as he was joined by tipster Stephen Harris and...
Utilising ID verification as a means to increase player loyalty
Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting...
Betclic boosts brand image in Poland with new TV campaign
Betclic Group has bolstered its brand in the Polish market, with the launch of a new TV advertising campaign – ‘Zakładamy się od Zawsze’...
College athletics begin to embrace sports betting with Caesars deal
Caesars Entertainment has become the first betting and gaming operator to strike a deal with a college sports tournament in the US.As part of...
Star Sports Trader Chat: Pressure mounts on Arteta after tough Premier League opening for...
After a tough start to the season, Mikel Arteta’s odds in the sack race have shifted significantly with him now the even-money favourite to...
Betfred: Tyron Woodley a ‘smart’ matchup for Jake Paul
An upcoming bout which has caught the attention of boxing fans and detractors alike is the clash between Jake Paul and Tyron Woodley.The bout...
888Sport – The Eye Test: Pressure mounts on Manchester City to capture European glory
The football calendar commencing once again means that the curtain is ready to open on Europe’s premier competition as we welcome back the Champions...
DraftKings: The impact of unvaccinated players in the NFL
The COVID-19 pandemic has had a substantial impact on the daily activities of numerous sports tournaments, and the National Football League (NFL) is no...
SofaScore set to make exhibition debut at SBC Summit Barcelona
SofaScore, the live score specialist, is set to exhibit at a betting and gaming industry event for the first time when it takes part...