BGC issues advertising guidance to raise standards
The Betting and Gaming Council (BGC) has published its first Code Handbook with the aim of raising standards in the UK betting industry. The new...
SportsGrid pens deal with golf’s ‘social media sensation’
SportGrid has agreed a multi-year partnership with “social media’s most followed golf personality”, Paige Spiranac.Spiranac, who has amassed over four million Instagram followers, will...
Prediction markets can trump US election pollsters with ‘pure’ predictions
Political polls dominate pre-election coverage, however, the betting markets could soon take over. Many commentators argue that betting markets, often offered by exchanges, provide a...
‘It’s all about the give back’ – Snoop Dogg on his casino endeavours
Snoop Dogg has handed an official seal of approval to the slot bearing his name.Released on BGaming’s social media channels, a video shows the...
Ep 383: UK budget and high stakes-US election
No news was good news for the gambling industry as Chancellor Rachel Reeves chose not to take the advice of financial think tanks and...
US election on a “knife edge” in swing states
Donald Trump and Kamala Harris are pushing their closing messages to voters on their last day of campaigning ahead of a US election that...
Beyond the Reels: Delivering ‘something new’ with Barbarossa Revenge
Peter & Sons’ recent slot sequel Barbarossa Revenge was under the Beyond the Reels spotlight as Yann Bautista, the studio’s Commercial Director and Founder, explained how the title brought...
Ep 382: Responsible advertising in Brazil and Mexican tax hikes
On the last day of SBC Summit Latinoamerica, Fernando Noodt, Senior Journalist for SBC Noticias, was joined by SBC Noticias Brasil’s Business Journalists Ana...
GambleAware spreads the message that “gambling harms can affect anyone”
Gambling harm prevention charity GambleAware has released a new film emphasising that “gambling harms can affect anyone”.The two-minute video, released on the charity's YouTube...
Leveraging postbacks to improve the connection between affiliates and operators
Tracking clicks through postbacks is key to ensuring a return on investment for operators according to a trio of industry experts. These insights were offered...