Maine iCasino in Doubt? Churchill Downs Lawsuit and Prediction Markets Under the Microscope
Maine’s planned online casino market is facing legal risk after Churchill Downs filed a lawsuit challenging the state’s licensing model. The operator argues that granting...
South Africa leads ‘breakneck’ growth in African betting market as mobile adoption surges
Africa’s betting market is expanding at speed, with South Africa accounting for an estimated 80% of the continent’s gambling revenue.Growth of roughly 33% a...
iGaming operators face cutthroat technical battle for scale
As companies expand into markets such as India and Canada, SEO performance is increasingly constrained by legacy platforms, complex JavaScript frameworks and regulatory IP...
NHS Casts Cautious Eye on Gambling Risks
NHS England has reported that problem gambling rates in England remain just under 1% of the adult population, with around 5% classified as “at...
Upping the Ante question risk-averse Festival campaigns as markets open up
Market analysts and professional bettors are sharpening criticism of what they view as increasingly conservative campaign decisions at the top of National Hunt racing,...
US iGaming Content Strategy Shifts Toward High Volatility as Market Matures
The US iGaming market is moving away from its early reliance on simple, “Vegas-style” slot content, as player behaviour increasingly aligns with established European...
Evoke prepares UK retail closures as strategic review sharpens focus
Evoke, the operator behind William Hill and 888, has confirmed that closures across its UK retail estate are imminent, as it seeks to offset...
Fanatics Sportsbook launches first Super Bowl ad starring Kendall Jenner
Fanatics Sportsbook has launched its first-ever Super Bowl commercial, featuring Kendall Jenner and marking both the brand’s biggest marketing push to date and Jenner’s...
The $5.4m admission ticket: Why licensing underpins iGaming strategy
For iGaming operators targeting newly regulated markets, the cost of entry is increasingly decisive. In Brazil, licensing fees can reach $5.4m, reinforcing a hard...
Expert to Expert: Esports moves from fringe to forefront in Latin America Betting Markets
Esports has shed its status as a “fringe market” in Latin America to emerge as a significant revenue driver for operators, now accounting for...