Gamification in 2026: What Operators Get Wrong | Optimove at ICE
Optimove has introduced a new “zero integration” loyalty and gamification platform designed to reduce the technical workload associated with iGaming retention strategies.Launched at ICE...
Betsson CEO rejects ‘headwinds’ narrative on rising gambling taxes
Betsson’s CEO, Pontus Lindwall, has rejected the idea that rising tax burdens across regulated markets represent short-term “headwinds”.Speaking on the iGaming Daily podcast with...
Duty of Care on Trial: What the Betfair Appeal Means for Operators and Players
The UK Court of Appeal has dismissed a claim seeking to impose a wide-ranging civil “duty of care” on gambling operators for customer losses.The...
Advertising, Regulation and Confidence: Inside the BGC’s Latest Research
UK licensed betting operators are cutting advertising budgets as higher taxes and weak economic conditions squeeze margins, prompting warnings from the Betting and Gaming...
Inside the Illegal Gambling Taskforce: Powers, Pitfalls and Priorities
The UK government has launched an Illegal Gambling Taskforce, led by Baroness Twycross, as the latest measure in its effort to curb black market...
NHS Casts Cautious Eye on Gambling Risks
NHS England has reported that problem gambling rates in England remain just under 1% of the adult population, with around 5% classified as “at...
How Partnerships & CRM Drive Growth in iGaming with Optimove
In a crowded iGaming supplier market, where differentiation is increasingly difficult, Optimove is repositioning partnerships as a core commercial strategy rather than a supporting...
Evoke prepares UK retail closures as strategic review sharpens focus
Evoke, the operator behind William Hill and 888, has confirmed that closures across its UK retail estate are imminent, as it seeks to offset...
Flutter’s Sky Bet Seeks Ultimate Tax Efficiency in Malta
In the latest episode of iGaming Daily, supported by Optimove, Charlie Horner, Ted Orme-Claye, and Joe Streeter, unpack Sky Bet’s headline-grabbing decision to migrate...
Could Slot Shock Lead to Last Call for Wetherspoon?
The latest episode of iGaming Daily, supported by Optimove, examines the looming UK autumn statement and the potential tax hikes set to reshape...