North America

Betr’s AI Jake Paul advert fails to deliver a knockout blow

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Influencer-turned-boxer Jake Paul has starred in his own company's latest betting advertisement, which sees Betr utilising artificial intelligence for the video.The start-up company, co-founded...

How research is driving the future of responsible gaming in the US

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The Safe Bet Show returns focusing on the topic of player well-being, prevention and the future of responsible gambling, assisted by an industry expert in Dr....

Ep 461: Does Texas Lottery scrutiny spell trouble for lottery couriers?

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The Texas Lottery Commission (TLC) has changed its stance regarding lottery couriers, declaring that lottery ticket couriers are no longer legal under state law.The...

Ep 449: US legislative chaos ensues, but will anything make the grade?

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Legislative season is well underway in the US and once again sports betting and iGaming are on the agenda for many.At last count, over...

Ep 448: DeepSeek’s disruption – AI’s new wave and its impact on iGaming

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DeepSeek sent shockwaves through Silicon Valley with the release of its new AI models which it claims cost a fraction of the price of...

Ep 445: DraftKings aims to get its wings but will onboard sports betting take...

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Delta Airlines teased the possibility of in-flight wagering as it announced a future head-turning partnership with DraftKings.During a keynote speech at the Consumer Electronics...

Ep 436: Unpacking the CFTC’s Crypto.com events contract probe

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Last week it was revealed that the Commodity Futures Trading Commission (CFTC) is probing Crypto.com’s contracts related to the Super Bowl and other sports...

Ep 431: California tribes and state card rooms finally face off in federal court

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Last week, a group of Native American tribes in California sued dozens of licenced card clubs in the state, claiming they illegally offer player-banked...

Ep 430: Is DraftKings+ the future of sports betting?

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DraftKings hit the headlines this week when it introduced a new paid service that allows subscribers to pay $20 per month to get access...

Ep 425: Sweepstakes, challenger brands and European operators US exodus

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It may be the start of a new year but Jessica Welman, Editor of SBC Americas, and SBC’s Media Manager, Charlie Horner, were still...