What’s up YGG: How streamers impact the igaming industry
In the latest episode of Yggdrasil’s podcast, What’s up Ygg, the company and guests from its streaming partner CasinoDaddy discussed how they approach working...
SBC Leaders: Betting industry undergoing shift back to ‘customer-focused’ approach
The constantly evolving nature of the sports betting industry might be coming full circle as the sector re-adopts a ‘customer-focused’ approach, according to Paris...
UFC On the Line: Trickle down effect set to elevate betting engagement at UFC...
The UFC and Draftkings once again united to present on the line, as the panel expert sportsbook pundits revealed this weekend’s events will enjoy...
The Betfred Boxing Show: Light-heavyweight division hots up as Arthur continues winning run
The latest edition of the Betfred Boxing show saw Anthony Crolla join Dom McGuinness to look back on this weekend’s action, which further intensified...
Even Money Podcast: NFL player prop bets can be valuable for punters this season
Ahead of the commencing of the NFL season, DraftKings brought together RotoGrinders’ Dan Back, Ross Tucker and Steve Fezzik to look ahead to the...
What’s Up Ygg: How creativity and innovation have shaped YG Masters
The creation of the YG Masters programme has helped drive “greater relevance, expand the portfolio and bring on new flavours of game content” for...
Why are there more ‘unique opportunities’ in esports than traditional sports?
The digital nature of the world of esports creates ‘unique opportunities’ for talent and influencers to benefit from value in sponsorship, according to esports...
DraftKings and the UFC unite for ‘On The Line’ ahead of McGregor vs Poirier...
As part of the flourishing relationship between the UFC and DraftKings, Gianni ‘The Greek’, Nick Kalikus and Brendan Fitzgerald came together for the firm’s...
‘It’s a farce’ Ed Quigley urges racing to evolve with the times
An impassioned Ed Quigley pleaded with UK racing to bring itself in line with the times and increase technology following the debacle over cameras...
Yggdrasil’s Fredrik Elmqvist: A unique approach has been at the heart of our evolution
Innovation has been at the heart of the journey for gaming firm Yggdrasil, according to Fredrik Elmqvist, the company’s CEO, as explained in the...