Sports betting quadruple set to land in Arizona
Four major operators prepare to make their entries in the upcoming Arizona sports betting market, as the next National Football League (NFL) approaches.With legal...
Jette Nygaard-Andersen: Entain has a ‘first mover advantage’ with platform plans
Entain has undergone a substantial uptake in business and operations over the past year, having solidified its position in the US and other markets. Commenting...
FIA to offer match manipulation prevention tutorials
The Fédération Internationale de l'Automobile (FIA) has announced the launch of its #RaceAgainstManipulation initiative, including 30 minute tutorials. First provided to Formula One drivers on...
Affleck and O’Neal to star in new WynnBet advert
Hollywood actor Ben Affleck will star and direct WynnBet’s new advertising campaign which will also feature Shaquille O’Neal and Melvin Gregg. Commercial spots from Wynn...
Sky Bet’s Overlap: Roy Keane ‘there’s something pulling me back into management’
In the latest edition of Sky Bet’s The Overlap, Republic of Ireland and Manchester United legend Roy Keane reflected on his career in management.“When...
FanDuel launches first-ever National Brand Campaign
Online gaming FanDuel has announced the release of its first-ever national brand campaign, which kicks off with a new “sports anthem” spot running nationally...
Betfair: The vitality of customer feedback for running an exchange
Marketing a sports betting exchange has its difficulties in comparison to more traditional wagering platforms, as it is harder to attract customers who are...
‘Jump To It’ – How racing promotion needs to evolve
Shane Anderson returned to host this week’s episode of bettingexpert’s racing podcast, Jump To It, as he was joined by tipster Stephen Harris and...
Utilising ID verification as a means to increase player loyalty
Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting...
Betclic boosts brand image in Poland with new TV campaign
Betclic Group has bolstered its brand in the Polish market, with the launch of a new TV advertising campaign – ‘Zakładamy się od Zawsze’...