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ESI Digest: Huya secures Chinese League of Legends in ‘hugely significant’ deal

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Huya, the Chinese live streaming platform, has signed an exclusive domestic media rights deal for League of Legends, worth ¥2,013 million RMB (£223.88 million).The...

Gamblification of video game streaming ‘serves to engage audiences’

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‘Gamblification’ of video game streaming has become increasingly prominent, with many streamers offering gambling-style products to their viewers, as well as filming live real-money...

Kindred Group: Postponement of 2020 Euros acted as a rehearsal for tournament

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With the rescheduled 2020 European Championships on the horizon, how are betting operators and companies preparing for ‘the biggest event’ of the year?Who is...

Rory Anderson: Betting industry is a ‘golden goose’ for sports

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As sports betting sponsorships come under increasing public and political scrutiny, Rory Anderson, former CEO and current Consultant at 12BET, outlined his belief that...

Removing the ‘fear’ from digital verification processes in the modern age

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The implementation of digital verification and identification methods represents a ‘transformational development’ for the gambling industry, amid the COVID-19 pandemic.What is it?Speaking on the...

Double Espresso Show – How gaming can capitalise on cryptocurrency

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Cryptocurrency has seen a meteoric rise in trading and usage in recent years, in turn, an increasing number of betting operators are beginning to...

MGM Cotai: Macau’s ‘shipping container’ casino

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Macau is one of the most lucrative gambling markets in the world - a fact which has not gone unnoticed by MGM, the owners...

McBookie waiting on UK gambling licence application

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McBookie, a subsidiary of FansUnite, is currently expanding across both the US and internationally, having recorded a 136% increase in revenues in Q1 2021...

ESI Brand Showcase: How to integrate partner brands with esports organisations

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Ever wondered why Pringles are esports players and gamers’ favourite snack? G2 Esports and the snack brand’s parent company join the Esports Insider Brand...

The Big Betting Balagan: The future of the sales industry

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The Big Betting Balagan podcast discusses all things the future of sales and the role it plays within the gambling industry.Who is it?Dan Phillips,...