iGaming operators face cutthroat technical battle for scale
As companies expand into markets such as India and Canada, SEO performance is increasingly constrained by legacy platforms, complex JavaScript frameworks and regulatory IP...
FanDuel pushes ‘play with a plan’ message in new ad
FanDuel has released a new advertisement focused on responsible play, shifting attention away from promotions and product features toward player behaviour and self-control.The ad...
Upping the Ante question risk-averse Festival campaigns as markets open up
Market analysts and professional bettors are sharpening criticism of what they view as increasingly conservative campaign decisions at the top of National Hunt racing,...
US iGaming Content Strategy Shifts Toward High Volatility as Market Matures
The US iGaming market is moving away from its early reliance on simple, “Vegas-style” slot content, as player behaviour increasingly aligns with established European...
Fanatics Sportsbook launches first Super Bowl ad starring Kendall Jenner
Fanatics Sportsbook has launched its first-ever Super Bowl commercial, featuring Kendall Jenner and marking both the brand’s biggest marketing push to date and Jenner’s...
The $5.4m admission ticket: Why licensing underpins iGaming strategy
For iGaming operators targeting newly regulated markets, the cost of entry is increasingly decisive. In Brazil, licensing fees can reach $5.4m, reinforcing a hard...
Expert to Expert: Esports moves from fringe to forefront in Latin America Betting Markets
Esports has shed its status as a “fringe market” in Latin America to emerge as a significant revenue driver for operators, now accounting for...
Africa’s betting boom is no Monolith as South Africa hits R1.1 trillion handle
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How Mood Management is redefining Responsible Gambling, with Dr Mary Donohue
Responsible gaming (RG) is moving beyond its long-held status as a compliance obligation, emerging as a data-driven discipline capable of delivering measurable commercial returns...
‘Humans in the Loop’ needed to guard against compliance over-automation
The iGaming industry’s rush toward automation must not come at the expense of human judgment, according to compliance experts Warren Russell and Neal Luke....