Technology, stability and content: Meeting changing customer demands
When it comes to whether or not an operator should consider platform migration, three core components must be taken into account: technology, content and...
Mkodo: Why middleware is vital for betting app performance
Effective and efficient app design and development has become an increasingly important factor for operators that are seeking to maximise consumer engagement amongst a...
Tomer Baumel: Lack of technology is the main barrier to conversion
Conversion plays a core role in all betting operators' commercial strategies, and there are numerous ways it can be successfully achieved, but also various...
HooYu: Reducing abandonment in the KYC journey
Although operators divert significant funds to advertising, promotions and affiliate marketing in order to drive customers to their products, much of this is wasted...
GiG outlines ‘transformative 2020’ at ABGSC Investor Day
Platform and media provider Gaming Innovation Group (GiG) experienced a ‘transformative 2020’, according to CEO Richard Brown, expanding its client base and recording substantial...
Max Shrems: ‘Internet privacy policy must come from the industry’
As different countries begin to introduce varying regulations regarding internet and data privacy, this has created a unique challenge for many operators, who must...
LSR: Caesars will become louder with branding following William Hill acquisition
Out of the numerous acquisitions made in the betting and gaming industry in recent months, Caesars’ takeover of William Hill and the sale of...
Dr. Alyssa Wilson: problem gamblers cannot escape gambling imagery
As the sports betting and gaming industry across the US continues to expand, Dr Alyssa Wilson of Saint Louis University believes that this is...
Gamblification of video game streaming ‘serves to engage audiences’
‘Gamblification’ of video game streaming has become increasingly prominent, with many streamers offering gambling-style products to their viewers, as well as filming live real-money...
McBookie waiting on UK gambling licence application
McBookie, a subsidiary of FansUnite, is currently expanding across both the US and internationally, having recorded a 136% increase in revenues in Q1 2021...