Online gambling firm Kindred is utilising new technology to boost engagement with personalised videos to drive CTR and bets.
Using technology from idomoo, which leverages first-party data to launch videos that are personalised to individual users in real time, the company is seeing very high rates of engagement and betting.
The technology generates videos that are contextual (current to the time, location and weather of the viewers locality, for example), interactive and shoppable.
Building on the tech, a Unibet anniversary video already saw elevated engagement on the video, which celebrated the landmark moment for the operator.
Similarly, a horse racing video also drew consumer attention and bolstered the firm’s engagement at Goodwood Festival.