Sportsbet.io has continued the strengthening of its marketing presence through a new collaboration with Afrobeats star Tekno.

As part of the link, the pair collaborated on a new video which saw the decorated musician promote the app, and encourage players to join the crypto betting revolution’. 

Furthermore, the collaboration follows the firm’s partnership with hip hop artist King Kaka, who became a global ambassador across East Africa and beyond, and the move sees the operator expand into a new sector. 

Commenting on his new role, King Kaka stated: “Sportsbet.io are true innovators, and that’s always something I’ll value. Throughout my career and with my music, I’ve tried to follow my own path, and I respect Sportsbet.io for doing the same. I can’t wait to get started as a global ambassador for the world’s top crypto-led sports betting site.”

Sportsbet.io’s partnerships have previously been focused around sporting verticals, such as the firm’s agreement with Southampton FC of the Premier League and Brazil’s São Paulo Futebol Clube.