Fifth Street Gaming Digital has continued its focus on the LatAm market, launching its Latino Casino through JefeBet. 

A hospitality and casino management company based in Las Vegas that caters to the Latino market, Fifth Street Gaming, which also operates through Lucky Club and Silver Nugget Casino, is looking to expand the igaming market amongst Spanish-speakers in the US. 

FSG Digital unveiled JefeBet back in March, aiming to provide ‘valuable and proprietary media content for the Latino community’ in the US.

FSG Digital’s CEO, Seth Schorr, previously underlined the importance of the market, when he commented: “There are 63 million people that identify as Latino in the USA, with 12 million people speaking Spanish as a first language.

“We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience. 

“Our intent is to engage and entertain users through proprietary content personalised for the Latino community.”