The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised by some of the industry’s leading lights at next week’s Betting on Sports Europe 2022 conference and exhibition. 

The event takes place at the home of English rugby, Twickenham Stadium, on June 7-9 and features an agenda that tackles the key issues shaping the future of the betting industry in both established and newly-regulated markets across Europe.

One of the most immediate challenges facing sportsbook operators is how to make the most of the opportunities presented by November’s World Cup. Betting on Sports Europe features a full-day ‘Road to Qatar’ track that will examine both promotional strategies for the winter tournament and how to handle the operational issues it will bring. 

Delegates will hear from specialists from many of Europe’s leading betting brands as they discuss how to approach global sport’s biggest event. Speakers include Myke Foster (Head of Sportsbook Proposition, Entain), Cian Keating (Head of Football – Risk and Price Management, Paddy Power Betfair), Eoin Ryan (Director of Sportsbook, BetVictor), James McKay (Sportsbook Director, Virgin Bet) and Dan Levy (VP Commercial and Communications, Smarkets).

The football betting markets are far from the only ones set to be in the spotlight during the conference, as there are also sessions about integrity in tennis, the potential of in-play in golf and how to take horse racing to a new audience. 

The speakers include Nick Iliffe (Director of Intelligence, International Tennis Integrity Agency), William Woodhams (CEO, Fitzdares), Isabel Hale (Head of North Division International, Catena Media), Aidan Barry (Head of Racing and Sports, Paddy Power), Rob Blakeley (Head of Sports Trading, Sky Betting & Gaming), Sam Farley (Sportsbook Marketing Manager – US Sports & Tennis, Unibet), Ludovico Calvi (President, GLMS), Alex Kornilov (CEO, Betegy) and Eireann Kelly (Product Director, IMG Arena).

While there is plenty of focus on sports that have long been favourites with punters, sportsbooks looking at the next generation of players are catered for with a full-day ‘Betting on Esports’ track. It will provide insights on topics including the different approaches required for the different types of game, how to cross-sell traditional sports and esports, the development of an integrity ecosystem, and investment opportunities.

The expert speaker line-up features Thomas Rosander (CEO, Luckbox), Rohini Sardana (Director of Business Development, Pinnacle), Ian Smith (Commissioner, Esports Integrity Commission), Temur Mikeladze (Chairman, Crocobet), Gilles Maillet (Director of Sports Integrity, FDJ), Flavien Guillocheau (Founder and CEO, PandaScore), Vlastimil Venclik(CEO,, Jakob Lund Kristensen (Founder & CRO, Astralis) and Paul Witten(Commercial Director, SIS). 

Rasmus Sojmark, Founder and CEO of event organiser SBC, said: “2022 is an important year for the sports betting industry in Europe and the conference agenda for our London event reflects that. We have lots of content on this year’s biggest sporting occasions, but are also looking to the developments shaping the long-term future of the industry, with insights and ideas from some of the people directly influencing those developments.” 

Additionally, the conference agenda features tracks dedicated to industry leadership, product innovations, payments technology, regulatory developments in European markets, integrity and player protection, and marketing strategies.

Delegates at Betting on Sports Europe will also have access to an exhibition showcasing the latest products and services from leading sportsbook suppliers, together with a series of evening networking events at stylish London venues and pitchside at the stadium itself.
Find full details, including how to book your full access pass, at the event’s official website.

Betting on Sports Europe 2022 to examine industry’s key markets