Trigwell: iOS traffic was a shock following Play’n GO US launch

Play’n GO has released its March edition of The GO Show, with the firm’s Director of Business Development, Stuart Trigwell and Rickard Green, Key Account Manager, entering the studio. 

The show highlights the studio’s slot roadmap for the month, including Pandora’s Box of Evil, Princess Trinity and Wild Bandolier. Alongside its slots, Play’n GO revealed its latest table game with Craps. 

On the latter, Green noted: “Finally we’ve got a Craps game! This will be a great addition to our already strong portfolio of table games, such as Blackjack and Roulette .

Adding to Green, Trigwell stated: “It fits perfectly with our expansion into the US. We know how popular table games are in the US across multi-states so having a Craps game in there fits the portfolio perfectly.”

In the second half of the show, Trigwell discussed Play’n GO’s entry into the US six months ago. On comparisons to its European experience, Trigwell commented: “In Europe, through many years of bringing out games that are familiar to players and operators, the Play’n GO brands and content is trusted and it’s recognised. 

“Everybody knows it and even when we enter a newly regulated market in Europe, for example Germany, players still know the content…. So it makes the transition really easy.

“In the US it’s totally different, we’re almost coming in as a brand new supplier, which is exciting, it gives us a great opportunity to make our own mark on the market by bringing our new content and existing that we think players will be really excited to play.”

Trigwell also expressed his surprise about how much traffic throughout the US goes via iOS where he noted that, in some instances, it can be above 75%. 

He added: “From a supplier perspective and Play’n GO perspective, we need to make sure we’ve got a fully robust embedded iOS solution and, through many months of hard work, we now have a solution that is available for new and existing content.”