Tipico Games has released a new advert to showcase their new range of slot games in Germany.
The 45-second advert shows a group of young men racing through the streets of Berlin in a Legacy of the Dead branded car before embarking on a night out in the city.
Throughout the advert, the logos of Tipico’s different slot games pop up on items such as the car’s air freshener and even as a tattoo on the chest of one of the men on the night out.
In a LinkedIn post, Christian Heins, Director of iGaming at Tipico Games, explained the advert’s rationale.
He said: “We aimed to stay true to Tipico Sports’ essence while telling a unique Tipico Games story, deliberately diverging from the product-focused or humour-driven styles of our competitors. Tipico has built an authentic street brand image over 20 years, and we’re now bringing this strong identity to our slot gaming world.”
Heins also explained that the advert was created in collaboration with Gaul+Friends and BWGTBLD. The company also had further support from Play’n Go, edict egaming GmbH and Greentube GmbH.