Joe Streeter, Editor of CasinoBeats, sat down with the co-founders of Xtremepush at SBC Summit North America who emphasised the importance of evolution in the igaming industry.

Tommy Kearns, CEO of Xtremepush, started by explaining the company’s new vision looking into the future and also shared observations on the company’s upward trajectory eight years after its establishment.

Kearns said: “We’ve had a totally new rebrand over the last four months. It wasn’t the old brand was poor, but this new fresh brand look and feel is matching the ambitions of us being the new category leader within the industry.”

As well as the rebrand, the CTO of Xtremepush, Kevin Collins, spoke about some of the challenges that the company has faced in the past and expects to face in the future.

“The pace is changing digitally,” explained Collins. “The amount of things that need to speed up in terms of your data, your ability to give great experiences, the need for consolidation. That pace of change is never ending really.”

He added: “The industry that we’re in it’s all about real-time. The experiences have to be real-time, how we respond to those experiences must be in real-time. Consumers – they need instant gratification. Being able to have one unified CRM to do all of your intelligence – that’s kind of the big trend.”

One of Xtremepush’s latest features is its InfinityAI solution, which seeks to bolster player loyalty through predictive insights using machine learning.

Collins detailed the development of the tool in the past 12 months and explained how it is built on years of experimenting at Xtremepush with machine learning use cases within the industry.

He added: “We’ve been thinking about how we can bring machine learning to the masses, to their marketeers. We’ve now put this module together on our platform that makes it easy for other marketeers or data scientists to roll out these machine learning and AI use cases at scale, very quickly.

“It connects to everything. The idea for us is that all the player data should be available to you for your intelligence efforts. There’s a constant circle of ability to keep building on top of your results.”

Collins also considered whether InfinityAI is a byproduct of the wider adoption of AI.

He said: “Everything’s becoming more autonomous. How we think about improving our business is to make things more automated and easier for the consumer or the marketeer to try the use cases that get these outcomes. To scale businesses, but not needing to have huge heavy lifting in your marketing or CRM team.”

Xtremepush details “real-time” nature of igaming industry