Crowdsource testing is the key to unlocking local igaming knowledge according to TESTA’s founder Kyle Wiltshire. 

Wiltshire was a guest on the latest episode of the 15 Minute Mastery Podcast, hosted by Dmitry Belianin, to discuss how TESTA can help operators understand their own, and their competitors, strengths and weaknesses.

He started by explaining that TESTA was founded after he realised there was an “undiscovered” need for igaming testing using real people while working for his other company, JigenTec.

He said: “We always had a ton of data and testing from within the markets, both with real people and some synthetic tools. We found that real people ended up serving a need that was undiscovered.

“We would often finish projects and deliver improvements and then our clients would say, you had a person on the ground in Thailand, how about Japan? How about Malaysia? And eventually, when enough people requested this the lightbulb went off and we saw there was an opportunity for a business into of itself with crowd testing.”

Wiltshire was also asked to talk through some of the critical aspects of performance that TESTA has noticed during compatibility testing.

“Speed is a big one and device compatibility is huge,” Wiltshire explained. “If you are looking at a market that has a mid-tier or lower-income segment of the country, sometimes you can be looking at a $150 Android device.

“We had a client come to us with a real headache when they were a provider and they had a client of theirs complaining that a game was extremely slow. They had tested it to their wit’s end with all these things and they eventually realised it was simply the processing power of the phone. If you’re not looking at it through the local lens and understanding what kind of devices [players] are using to load these games, things can hurt.”

He added that from an operator’s perspective, it is important to validate payment methods and user experience, as well as ensure that any translations are correct when working across multiple jurisdictions.

“Often when people go into more distant markets they use translation houses that translate things and they may get the terms wrong. They may not be casino-related and they may be missing some of the marketing speak from the terms so they may be using words that aren’t very friendly to user experience,” said Wiltshire.

The episode finished with Wiltshire explaining how operators can use TESTA’s data to improve performance.

He said: “What we can do is say what’s important, where you’re going and what you’re investing in as well as who you’re competing in. We can’t necessarily solve the issues either, [however] when possible we can give you comments and insights because we know igaming so well.

“The key is we can say, this is where you want to be, this is where you are and these are the gaps between them. This is all based on real people with real phones and computers in the target market trying their products out.”