Last week, Betsson AB reported its eleventh consecutive quarter of growth, generating group revenues of €280m, up 18% from the 2023 results of €237m.
On the latest episode of iGaming Daily, Ted Menmuir, SBC’s Content Director, was joined by the CEO of Betsson, Pontus Lindwall, to reflect on the company’s sustained success.
On the reasons for the continued growth, Lindwall said: “We have a great organisation and we have people spread out all over the world. We have teams more or less everywhere and all those teams are important.
“If you take one single team away then we would notice it wouldn’t function as a whole thing. So it’s a very well-oiled machine with a lot of people committed to the same dream. We want to be where we are now and be at the forefront of this industry.”
In August, Betsson advanced its B2C and B2B sportsbook offerings through the acquisition of Sporting Solutions from Groupe Française des Jeux (FDJ), strengthening its pricing and risk management capabilities.
Speaking on the deal, Lindwall explained that Betsson had been working with Sporting Solutions for the last ten years and he hopes that the acquisition will allow Betsson to be more “tied” to the company and have more “influence on the roadmap” of Sporting Solutions.
A region of growth in Q3 for Betsson was Latin America, as the company’s regional unit posted revenues of €69m, up 34.2%, and Lindwall considered whether the firm had achieved localisation..
He said: “We realised early that in order to be able to have any kind of success or traction in the Latin American markets, you need to have a local flavour and you need to have local adoption in terms of payments [etcetera].
“We have learned and we have people on the ground so I think we have a good foundation to act in the Latin American markets.”
After the interview with Lindwall, Menmuir was joined by Joe Streeter and Danny Lee from the CasinoBeats team and the trio broke down what they heard from Lindwall.
During the interview, Lindwall said that he hopes that there will be a discussion between the industry and regulators on how to make sure taxation and regulations don’t “shrink” the market.
Menmuir agreed that there needs to be a conversation between stakeholders on the “harmonisation of rules” and a “level playing field on platforms”.
