Greentube plans to bring its “biggest portfolio ever” to Brazil as the country stands on the brink of a new regulated online gaming market.
Although the firm is already live in the country with several brands, including Novomatic and SuperBet, Michael Bauer, CFO and CGO of Greentube, outlined how Novomatic’s digital gaming and entertainment division is “still at the start of its journey” in Brazil.
“We can do so much more,” Bauer told Jessica Welman, Editor of SBC Americas, at SBC Summit Lisbon.
“The next step for us is to develop our game portfolio in this direction [of Brazil] as well. What we have at the moment are slot games and video bingo games, which work especially well in Brazil. But we are missing out on a big chunk, which is crash games and those easier, fast games.
“That’s why we have now developed crash games within one of our subsidiaries, Capecod. We have a new technology stack as well and we have already integrated this new technology stack into Capecod. When we bring Capecod into Brazil, this will be the biggest portfolio ever that has existed from us. With Capecod games and crash games, with old stack and new stack, everything will be there.”
Bauer also spoke about Greentube’s plans to “get boots on the ground” in Latin America to help improve its service in the region and ensure that operators are not having to work across time zones with personnel in Europe.
Expansion was a key theme throughout the interview and the duo also spoke about Greentube’s business in North America.
Bauer lauded the “big success” the company has had in the US and Canada. Most recently, the firm launched in the US with FanDuel in Michigan and New Jersey meaning that, according to Bauer, Greentube is now partnered “with all the big operators in the [US]”.
Across the border in Canada, Greentube is also eyeing expansion into Alberta. Despite the recent news of a delay in the market launch, the province is still set to be the latest online jurisdiction in the country.
Alberta is expected to follow Ontario in many respects when it comes to regulation and Bauer expressed his hope that this will mean certain regulatory requirements can be transferred directly from Ontario to help accelerate the process for Greentube.
He said: “We are in touch with the regulator to see if there are any supplier-specific regulations that we need to fulfil. We are hoping for the passporting of our license from Ontario or the passporting of certificates from Ontario.
“I think it just makes more sense to do this because it will benefit the operators, the suppliers and, at the end of the day, the players as they will get a much bigger portfolio of games from the start.”
To hear more about Greentube’s plans in the Americas, click HERE to watch the full video.
