Snoop Dogg has handed an official seal of approval to the slot bearing his name.

Released on BGaming’s social media channels, a video shows the rap icon’s “unfiltered reaction” to Snoop Dogg Dollars, manufactured by BGaming and Roobet.

“Look at all that money,” enthused Snoop as the screen showed him his winnings.

“Make him rich so he can give it out. When you make him rich it’s all about the give back,” he continued. 

“It’s not about me, it’s about what I can do for those who can’t do it for themselves, this is all about the give back. We spoke on that earlier Roobet when we got together, how much giving back are we going to do?

“This game is a main factor in that. Snoop Dogg Dollars so we can give back to the hood.”

BGaming joined forces with Roobet and Casinolytics to exclusively launch the slot in September, featuring the West Coast icon. 

Previously, Snoop Dogg has put his name to two releases from Roobet, titled Snoop’s High Rollers and Snoop’s Hotbox, following a partnership between the crypto casino operator and the rapper last year.

BGaming to build on Snoop collaboration

Snoop Dogg Dollars marked the first-ever celebrity-branded slot release from Bgaming, and the studio’s CEO, Marina Ostrovtsova, confirmed that the Maltese-based provider has plans for further collaborations.

Speaking to Danny Lee, Senior Journalist for SlotBeats, Ostrovtsova said: “We are planning, of course, to further collaborate with influencers and streamers that align with our vision. For instance, at the moment, we are doing a collaboration with [the gaming and live streaming platform] Kick which should be a blast.

“We are definitely planning to develop further and be able to produce the products that will be a match to all the player’s preferences. We are deeply involved with understanding players.”

She also hailed the opportunity to work with the “huge icon” Snoop Dogg, describing him as “undoubtedly one of the most iconic characters and influencers on a global scale”.