Soft2Bet’s Motivational Engineering Gaming Application (MEGA) solution has quadrupled player screen time.
The gamification instrument, which takes popular games across both Android and iOS and combines their APIs with MEGA to transform them into real-money gaming titles, has also uplifted “every key metric that you can imagine”, according to Soft2Bet’s Chief Business Development Officer, Martin Collins.
Speaking to Jessie Sale, Business Journalist for SBC News, at SBC Summit Lisbon, Collins said: “We looked at UI/UX and we believed that it hadn’t changed in almost 20 years in both casino and sportsbook.
“So what we did was we started taking some of the mechanics from other industries like casual gaming, social gaming and e-commerce and plugged that into the experience of the casino and sports betting customer. As a consequence of that, we’ve seen uplift in every key metric. On average, we saw about 15 minutes of screen time with our players and now it’s well over an hour.
“These mechanics can have a big impact in terms of the engagement of your customers. But not only that, it can also bring new customers to the table that perhaps hadn’t thought about gambling as an option previously.”
Another development that Collins was keen to heap praise on was Soft2Bet Invest, an innovation fund set up by the turnkey solutions provider with the aim of investing in promising igaming and casual gaming entrepreneurs.
He described how the fund can help “catapult” firms to the next level while also helping to provide Soft2Bet with “technical resources that aren’t always available”.
“Soft2Bet Invest was built on our passion for innovation,” explained Collins. “We believe that we can use our ecosystem and our liquidity to test and improve and iterate on the products that we invest in.
“It’s not your typical fund where it’s just generated by revenue and [return on investment]. it’s more about driving value with these businesses and taking them to that next step, perhaps a little bit faster than they would have anticipated if they were growing organically, and giving them that real base to grow their business.
To hear more about MEGA, Soft2Bet Invest and the company’s plans for expansion in North America, click HERE to watch the full video.
