Lynon descended on the show floor at ICE Barcelona to outline its vision of redefining SaaS in the iGaming space.

Speaking to iGaming Expert, Suren Vardanyan, Chief Business Officer at Lynon, outlined the company’s focus on meeting the needs of the industry, whichever market this may be.

He said: “We sell in diverse directions. We have our turnkey solution, which is aimed at operators who want to operate in B2C markets. We also sell our casino and payment aggregators alongside the gateway, the latter two are our B2B solutions. Having this whole pack of solutions connects people from different aspects of the industry, be they B2B or B2C people.

“So wherever you are in the industry, we’ve got you covered in one way or another. We [also] connect people with each other as well. So I think we are somewhere in between and doing good things for everyone that is there and I hope we bring value to the table.”

In a bid to further meet the needs of its customers, Vardanyan also emphasised the importance of meeting the challenge of scalability in iGaming through its product architecture.

He said: “Usually in iGaming, business grows way faster than the tech advances and that’s because of that the larger platforms have scalability issues at the supply end.

“Our tech guys make sure that the architecture initially is designed in a way [so] that it is as flexible as can be. We try to scream about the main things that we believe are important [which are] our commercial flexibility, our technical approach and the way we deliver.”

The new kid on the block

Lynon is the latest entrant in the iGaming technology space and a challenge for any fresh face in the industry is gaining the trust of incumbents.

Vardanyan detailed the importance of overcoming this barrier if the company is to guarantee long-term success.

“We are in for the long game and we believe the only way to success in this industry is relying on trust from both parties who cooperate,” explained Vardanyan.

“Strategy-wise, we want to show [this] in all aspects, be it tech aspects, service or operations. Whatever it is, showing wherever we can that we are results-orientated, and results in a big sample [over] a long term, [is key].”

To hear Vardanyan detail Lynon’s plans to meet the needs of the iGaming industry through its solutions, click HERE to watch the full video.