In the second episode of iGaming Daily‘s limited series, Dear CEO, the conversation turns to the growing role of artificial intelligence in the gambling industry.
Hosted by Charlie Horner, Media Manager at SBC Media, the episode features returning guest Jovana Popovic-Canaki, CEO of iGP, who shares her insights on the transformative potential of AI for gambling operators and providers. Canaki emphasised that AI allows for real-time reactions and scalable growth without the need to expand HR or tech teams, resulting in lower operational costs and increased efficiency.
The conversation also highlighted AI’s value in personalisation, fraud detection, and player behaviour analysis. From enhancing game and betting recommendations to streamlining KYC processes and identifying suspicious withdrawal patterns, AI is proving to be a versatile tool in the sector.
Canaki also offered advice for operators with limited budgets, noting that while big spending isn’t necessary for effective KPI monitoring, focusing on the most critical performance indicators is essential.
The episode wraps with a teaser for a dedicated AI special, promising deeper audience-driven discussions on the subject.
