Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, has revealed that they are projected to achieve record-setting iGaming growth in 2025.
As it stands, they are projected to double their iGaming clients during this year, a trend that they have credited to gamification innovation across their platform.
The key to this success is Optimove Ignite+, a program designed to accelerate growth for emerging iGaming and sports betting operators. Plus, the acquisition of Adact, a no-code gamification platform that has quickly become a differentiator in the market.
Ignite was launched in January with much promise and it has helped to fuel momentum and growth with emerging iGaming and Sports Betting operators.
Optimove, who is the main sponsor of SBC’s iGaming Daily podcast, boast a strong global appeal and have been embraced by the industry, lauded for their Positionless Marketing (a strategy that redefines traditional branding by focusing on adaptability, relevance, and consumer-centricity instead of a fixed position) and it has allowed companies to scale faster and smarter.
Entain director praises Optimove
They have been hailed by one of the industry leaders in Entain, with Simon Gatenby, Martech Transformation Director at Entain, complimenting their ability to deliver real value to companies.
“Optimove’s difference is twofold,” said Gatenby. “First, their knowledge of the gaming industry is second to none. Their Customer Success team, for example, brings incredibly deep product expertise and consistently anticipates industry-specific challenges.
“Second, they’re forward-thinking, leading the way in applying machine learning and AI to iGaming in ways that deliver real value to clients like us.”
Optimove CEO credits momentum for success
Building relationships and moving into emerging markets such as Brazil, Colombia, and Mexico have helped Optimove to maintain momentum that has contributed to these 2025 projections.
“This momentum is a testament to the incredible people who make Optimove what it is,” said Pini Yakuel, Founder and CEO of Optimove.
“It also reflects the forward-thinking clients who push us to explore new frontiers in iGaming marketing. Their trust, collaboration, and ambition continue to shape the future of personalized player engagement.
“Optimove is firing on all cylinders, because of them, allowing us to ensure iGaming and Sports Betting operators optimize player engagement and maximize lifetime value.”
