FanDuel Casino has confirmed they have launched a brand new iGaming platform titled ‘Calling All Thrillionaires’ that has been labelled the next step of ambitious growth for the company.
FanDuel, the premier online gaming company in North America, have released this platform to set themselves apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide.
Their advertising will be versatile across TV, OLV, paid social and digital, retail, direct mail, radio, and OOH and the new ads will air in key markets such as including New Jersey, Pennsylvania, and Michigan.
In terms of their vision, their press release focused on the ‘thrill of possibility’ which they aim to deliver to their audience. “At FanDuel Casino, we believe the real magic lies in the thrill of possibility,” said Daniele Phillips, Vice President of Marketing at FanDuel Casino.
“Our newest campaign, “Calling All Thrillionaires,” celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience.
“The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino.”
Barney Robinson, Chief Executive Officer at Orchard Creative has called this release the next phase of ‘ambitious growth for the company going forward. “Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino’s next phase of ambitious growth,”
“‘Calling All Thrillionaires’ is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that.”
Previously, SBC news covered the 2025 Q1 results for FanDuel and its parent company, Flutter Entertainment, underscored its position as global gambling’s highest valued plc, upgrading its 2025 guidance following a strong start to year trading.
In the US, FanDuel reinforced its leadership credentials, generating an 18% increase in revenue to $1.67bn and servicing an active base of 4.3 million customers.
Sportsbook revenue rose 15% to $1.13bn, supported by higher handle and a 50-basis point increase in net revenue margin to 7.8%, even though unfavourable college basketball results during the March Madness tournament negatively impacted gross revenue by 200bps.
Furthermore, iGaming revenue grew 32% to $472m, driven by a 28% increase in average monthly players and a focused strategy on improving the direct ROI from casino customers.
Significantly, FanDuel delivered a further “swing in profitability”, with adjusted EBITDA of $161m. This marked a more than fivefold increase from the previous year’s $26m resulting in an adjusted EBITDA margin of 9.7%, up by 790bps.
A new gaming platform can only aid in its growth objectives and given the foundation from a strong start to the year, now is deemed the right time to consolidate their market position.
