The engagement announcement of celebrity super-couple Taylor Swift and Travis Kelce has sparked a betting frenzy over future events in the singer’s life.
With the prop betting market offering more trivial offerings for customers, fans are currently able to bet on everything from when the celebrity wedding will take place to when Swift will get pregnant – with the news around the markets even being covered on Bloomberg.
Betting websites such as BetOnline.ag and Bovado and predictions platforms like Polymarket offer such ‘yes/no’ betting lines. Other markets include who the “Best Man” or “Maid of Honour” could be, as well as how many groomsmen and bridesmaids could be included on the big day.
Markets offer dates such as before or after 31 December 2025 for the wedding to take place, whether she will get pregnant in 2025 and what venue the wedding will be held in – be it a private estate, luxury hotel or resort, European villa or château or church – as well as the location, with Tennessee, Kansas City and Los Angeles all featuring as standout locations.
Earlier this year, prediction platforms like BetUS and Polymarket took wagers on the chances Kelce would propose to Swift after the Super Bowl in February. On Polymarket, traders collectively wagered $77,328 on that bet which failed to materialise.
Other Swift-related markets allow you to guess whether she will perform the Super Bowl halftime show in February 2026 where she faces competition from the likes of Dua Lipa, Sabrina Carpenter, Mariah Carah, Miley Cyrus and Oasis.
Polymarket user earns over $3,000 in betting win
One individual earned over $3,000 from the engagement, according to the American cryptocurrency-based prediction market, Polymarket.
A Polymarket user by the name of “romanticpaul” secured profits from the announcement and, according to publicly available data on the website, the user first began to buy “Yes” shares on 31 July.
Then, on Monday 25 August, the user went on another buying spree, starting with 199 “Yes” shares at $.30 apiece. The data also showed the market accepted nearly 1,200 “Yes” shares on Tuesday, less than 15 minutes before Swift and Kelce hit the post button.
A total of 5,180 “Yes” shares were bought for about $2,046 and with a $5,180 payout, that represented a 153% profit of $3,134.
Rise of prediction markets
With one of the US-leading operator’s FanDuel announcing its move into prediction markets last week, it has shone a light on the burgeoning market.
Its partnership with the CME Group will be a joint-venture which could launch later this year. Firms like Kalshi, meanwhile, have stood out for offering such prediction markets including on events like sports, – and DraftKings CEO Jason Robins recently discussed a potential move into prediction markets in an earnings call.
Kalshi’s recent $2bn valuation shows the growth of prediction markets in the US, while major celebrity events such as Swift’s engagement highlights its growing popularity.
