EveryMatrix has introduced a Co-CEO structure, appointing Jonas Groes alongside Founder Ebbe Groes as the company positions itself for long-term expansion under its “EveryMatrix 2030” strategy.

The leadership update was discussed at ICE, where both executives spoke with SBC Media Manager, Charlie Horner, about the rationale behind the shift. The move signals a clear departure from short-term exit planning, with the group instead focusing on scaling sustainably over the next five to ten years.

Jonas Groes joined EveryMatrix at the start of 2026 after a decade as a Partner at EY, where he specialised in corporate structuring and organisational management. Under the new structure, Ebbe Groes will retain responsibility for overall strategy, product vision and long-term direction, while Jonas will oversee internal processes, reporting frameworks and client-facing operations.

Ebbe Groes said the change reflects the company’s current maturity. With profitability and financial stability established, he believes EveryMatrix is now positioned to plan on a longer horizon.

“Many companies talk about exit and valuation,” he said. “We are focused on building something long term and keeping the family-oriented culture.”

Operationally, the Co-CEO model is designed to prepare the business for a step change in scale. Ebbe Groes stated that EveryMatrix must be capable of onboarding five to ten major tier-one operators while maintaining product quality and service standards.

“If we’re going to expand two or four times, we have to do some things differently,” he said, adding that Jonas’ background will help strengthen the organisation to handle increased activity.

Jonas Groes highlighted the advantage of operating without short-term shareholder pressure, contrasting it with the one-year outlook typical of large corporates. He said the group’s long-term vision provides a clear framework to pursue ambitious growth targets.

The leadership restructure underpins EveryMatrix’s ambition to become a top-three global tier-one technology provider by 2030, driven by organic growth, operational resilience and the ability to support large, multi-market operators.

The company is building on what it described as its strongest year for new customer signings in 2025, with priorities including new vertical launches, continued investment in live dealer products and geographic expansion in Africa and Latin America following the acquisition of FSB Technology.