Africa’s regulated gaming markets are tightening player protection frameworks as regulators shift towards a model of “structural responsibility”.
As more jurisdictions regulate, many are taking cues from established markets such as Nigeria, Kenya and South Africa. The direction of travel is clear: responsibility is no longer placed solely on players, but shared across regulators, operators and users.
The topic was discussed on the Safe Bet Show, hosted by Martin Lycka, with Fisayo Oke, Founder and CEO of Gamble Alert.
Oke described a “two-tiered” regulatory landscape. Leading markets are investing in research-led frameworks and safeguards, while many others remain early-stage. Around 40 African countries only introduced regulation in 2023 and 2024, leaving standards still developing.
As a result, regulators are focusing on harmonising minimum standards and applying cross-market learnings to improve consistency.
“Responsible gambling is not an obstacle to business,” Oke said. “It’s time to move away from individual responsibility. Player protection must be structural, across regulators, operators and players.”
Oke also pointed to practical gaps in emerging markets. During his time with the Oyo State Gaming Board, players in distress often contacted the regulator directly due to a lack of independent support services.
This led to the launch of Gamble Alert, positioned as a partner to both regulators and operators. Its model focuses on building local, scalable protection frameworks and is now being replicated across multiple jurisdictions.
Oke added that mature markets can learn from Africa’s approach. Despite limited resources, regulators are prioritising community-led engagement and practical safeguards.
