In the latest edition of The Industry Eye, Ed Pownall highlights the financial ambitions of the Super Group, which owns Betway.com, and its plans to SPAC itself a lot of investment in the US financial markets.

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Flutter Group has also made a strange decision to park the SkyBet brand in some markets on the continent in favour of pushing PokerStars Sport – something that Ed believes is simply marketing ‘hogwash’.

Meanwhile Tabcorp is back in the sights of Entain Group who have upped their offer for the Australian gaming giant. But will Uncle Rupert take that lying down? Probably not – Murdoch does not like to lose.

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Shy and retiring Zlatan Ibrahimović is being investigated by UEFA about a potential financial interest in sports betting firm Bethard, which is contrary to UEFA rules. Will this see the Swede returning to the US or head to China?

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The Industry Eye – Super Group, Flutter branding and Zlatan’s OG