Blueprint Gaming released its 12th edition of the ‘iconic’ Deal or No Deal slot series last week, a game that keeps players ‘coming back for more’, according to Jo Purvis, Director of Key Accounts and Marketing UK.

Purvis believes that the ‘core elements’ of Deal or no Deal: Golden Game are ‘extremely flexible’ and can be easily adapted to suit numerous different game types, helping to create a diverse, wide ranging audience, as well as establishing familiarity among players.

“This can be achieved while retaining the essence of the show’s main characteristics, such as the box game and the Banker’s offer, which has made it such a popular product,” Purvis added. 

“Bolting the box game format on top of various base game mechanics and keeping the IP’s star feature for the top prize means a Deal or No Deal branded game can be anything we want it to be, which keeps each release fresh while staying true to the theme and brand. 

“Players know what to expect from a Deal or No Deal game and how it’s played, and that familiarity keeps them coming back for more. The brand has a strong heritage in the land-based and online environments and the games always come with a certain stamp of approval.”

The Golden Game title includes a Cashpot system within its base game. If the trademark red box appears three or more times, an instant cash prize of up to 5000x the player’s stake is awarded.

Purvis told fans to ‘watch this space’ when asked if the concept would appear in other titles, and also acknowledged that although the TV-show Deal or No Deal exited UK screens some five years ago, it is still highly regarded across Europe and in the US.

“Attractive game shows always follow the same concept which engages the viewer,” she added. “At the peak of the game there is still a chance the player could win all or nothing. Deal or No Deal takes that concept to the max with the opening of the final box.”

Purvis also hinted that Blueprint Gaming has further plans for the Deal or No Deal series, stating that the operator intends to develop further ‘exciting content’ leveraging its licence with the hit game show

“Later this year, we’ll take the game and brand in a new direction, widening its appeal to new player groups that will also be appealing to operators,” she concluded.

“Deal or No Deal offers a superb cross-sell opportunity from retail to online because of its success across both channels. Blueprint being active in both environments benefits not only the brand and the operators from the cross-sell perspective, but also the players because of the concepts which transfer between the genres. This will be a significant element of our next Deal or No Deal instalment that will be released later this year.”

‘Familiarity keeps players coming back’ – Blueprint Gaming’s Deal or No Deal: Golden Game