The Dutch gaming market has been “very successful” for Greentube since it opened, according to the firm’s Director of Global Sales and Key Account Manager, Markus Antl.
Antl offered these insights in the latest episode of the Greentube’s Q&A series on YouTube.
He said: “We have managed to go live with 20 operators in the past years, which covers nearly 100% of the market. By paying attention to the preferences of the players and the operators, we have managed to provide a competitive game portfolio with Dutch classics on the one hand, but also new game mechanics that have proven successful globally already.”
Expanding more on the need to combine classic content with innovation, explaining that consumer preferences are changing as a younger demographic enters the Dutch market.
He said: “We can see that young players are coming with new preferences that like more feature-rich content so we are adapting our games a little bit in that direction.
“We mix on the one hand the classic content with proven features, but on top of that we are also introducing game mechanics and completely new game concepts that work globally to the Dutch market, and we can see there is definitely a player base for this as well.”
In an interview ahead of iGB Live in Amsterdam, Greentube CFO Michael Bauer told CasinoBeats that creating localised and personalised content is key to maximising its potential in the Netherlands.
Antl agreed with this point, explaining that localised content like its Random Runner and Simply Wild titles are “developing very well for us”, however, he also added that the company is trying to develop this content further.
He said: “We are further developing this content so we don’t just keep the old titles and try to nurture them as long as possible. We are trying to explore further ways to make this content more attractive.
“We add more reels to the games, we add jackpots to the games and we are developing a completely new feature that adds a jackpot on top of the game which is detached from the game’s RTP. This means it’s basically what the players like and with a nice cherry on top.”
