Localisation is the focus for Amusnet amid continued expansion, according to the developer’s Chief Sales Officer, Irinia Rusimova.
Speaking to Danny Lee, Senior Journalist for SlotBeats, Rusimova explained that tailoring content to specific regions is “key in order to achieve sustainable growth”.
She said: “One of the key components when you enter a new market is localisation. The way we achieve localisation is by setting up local teams and building new offices in all these new markets.
“This is a very important part of the strategic plan that we have and with the help of the local teams, we are able to be closer to our partners, closer to the players and better understand what the specific requirements are of those new markets and how best we can adapt our portfolio from other markets that we already have and know are performing very well.”
In recent weeks, Amusnet has continued its expansion with the announcement of a partnership with Lucky Seven in Romania and Mojabet in Senegal.
Reflecting on the growth of Amusnet’s reach, Rusimova explained that its priority for product development going forward will be to “take into consideration the specifics of every single market” rather than producing a more general portfolio of content and products.
One of Amusnet’s latest releases is Coin Gobbler – the studio’s first-ever cluster slot.
The slot uses a Coin Gobbler character called Oscar and last month, Amusnet’s Game Producer, Plamen Slavov, detailed to Lee on the latest episode of Beyond the Reels that the character was introduced in an attempt to “engage a diverse player base”.
During the interview, filmed at SBC Summit Lisbon, Rusimova detailed how the slot differs from Amusnet’s previous offerings.
She said: “The game is a really interesting transition from the traditional and classical slots in terms of [being] a mixture of our highly successful game 20 Golden Coins, but it also adds a lot of modern features, which are giving the players a lot of new possibilities for more winnings, for higher payouts, in addition to the jackpot cards, which is one of our greatest marketing tools.
“We really want to provide upgrades, gameplay [and] really interesting and different possibilities for players to enjoy themselves while playing the slots.”
To hear more about Amusnet’s new products and plans for expansion, click HERE to watch the full video.
