Betby has urged operators to ‘Make Your Move’ in its latest campaign featuring chess Grandmaster Magnus Carlsen.
According to the sports betting supplier, the campaign highlights the challenges operators face and seeks to motivate them to “take charge of their growth by selecting a reliable and forward-thinking sportsbook partner”.
In a video released across Betby’s social media channels to mark the start of the campaign. Carlsen is depicted strategising and evaluating various scenarios before making the decisive move that secures victory.
Pierre Pulis, Head of Marketing at Betby, commented: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with Betby’s mission.
“As a five-time Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape. With Magnus as the face of our ‘Make Your Move’ campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”
Betby first unveiled Carlsen as its latest brand ambassador last month, stating that the chess prodigy – who became the youngest chess Grandmaster at the age of 13 – will take the company’s commitment to innovation and excellence ‘to the next level’.
At the time of the announcement, Leonid Pertsovskiy, CEO of Betby, said: “We are absolutely thrilled to welcome an iconic figure like Magnus Carlsen to the Betby family. His legacy in chess, alongside his passion for sports and mastery of decision-making, forward planning, and creativity, makes him the perfect global ambassador for our brand.”
