AFC Bournemouth announces new sponsor as voluntary Premier League ban begins
Back in 2023, the Premier League agreed to enact a voluntary front-of-shirt sponsor ban for gambling operators, becoming the first UK sports league to...
Replacing Marketers: AI in iGaming
Artificial intelligence is reshaping CRM across iGaming, but for Optimove's SVP of Product and GM of Americas, Shai Frank, this change represents a massive...
Paddy Power Continues Raiding Internet “Meme” Archive in Hilarious New World Cup Advert
They say it’s the things we don’t do that we regret. But for Frank Ilet, there’s a strong case for the inverse being true....
Proper Football meets the US Game in Paddy Power’s Latest Advert
On paper, the US and UK should culturally look and behave quite similarly. They have a shared history, shared language, and (perhaps until recently)...
Can It Get Worse? “It Can” – Paddy Power Advert
Paddy Power’s latest football advert asks an interesting question: What would it be like to see a respected professional career reduced to an internet...
Positionless Marketing & AI with Optimove’s Shai Frank
“Agentic” AI platforms are removing a key barrier to scaled personalisation in iGaming and sports betting, while helping operators protect margins.Operators have long been...
SBC Summit Rio 2026 – The Industries Biggest Gathering in the Heart of Brazil
Industry leaders from across the globe gathered last week for SBC’s second annual summit in Rio De Janeiro, Brazil.Plinio Jorge, President of ANJL stressed...
FanDuel taps NFL legends for high-stakes Super Bowl campaign
FanDuel launched its Super Bowl-focused marketing campaign built around recognisable NFL figures and a $6m promotional incentive.Released ahead of Super Bowl LX, which witnessed...
Fanatics Sportsbook launches first Super Bowl ad starring Kendall Jenner
Fanatics Sportsbook has launched its first-ever Super Bowl commercial, featuring Kendall Jenner and marking both the brand’s biggest marketing push to date and Jenner’s...
How Optimove revolutionised marketing in the iGaming sector
Optimove’s rise to being the number one customer relationship management marketing solution for the iGaming market has revolutionised the industry. The leading CRM and marketing...