ComeOn Group has extended its partnership with Hollywood star Jeremy Piven to Denmark, continuing his promotion of ComeOn’s “sportsbook-first approach”.
Piven, most famously known for his role in the hit TV series Entourage, will feature in a new campaign for the group’s flagship brand ComeOn!, appearing in a series of digital and TV ads in Denmark.
Efi Peleg, Chief Commercial Officer at ComeOn Group, commented: “Jeremy Piven has been an excellent ambassador for ComeOn!, and we are thrilled to extend our partnership into Denmark.
“His genuine passion for sports and his vibrant personality are a natural fit with our brand. As we continuously expand our sportsbook offering, Jeremy’s presence is engaging Danish players and showcasing the excitement that ComeOn! brings to sports betting.”
The Golden Globe winner first worked with ComeOn in June 2024 and was featured in an ad for the Swedish market, titled ‘Winning is everything’.
In the spot, he tells the camera that despite misconceptions he is “cool as a cucumber” until he is informed that the Swedish top-flight side Hammarby FC have scored and then he can be seen wildly celebrating.
ComeOn strengthen esports presence
Late last year, the firm also unveiled a new partnership with the Danish esports organisation Astralis. Through the deal, ComeOn Group’s flagship brand ComeOn! will become Astralis’ new global partner, utilising its string of licences across key European markets.
At the time of the announcement, ComeOn Group’s CEO, Juergen Reutter, said that the collaboration will further strengthen the igaming operator’s presence in the esports sector.
He added: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community.
“This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
