Launching an online casino brand is an undertaking fraught with complexity, demanding numerous critical decisions even before a single bet can be placed. 

The journey from concept to a thriving operation is nearly impossible to navigate alone, making the choice of the right partner absolutely pivotal to a new venture’s success or failure.

As the market becomes increasingly saturated and competitive, the emphasis shifts from merely entering the space to establishing a sustainable, long-term presence built on strategic foresight and strong alliances.

In this interview with SBC’s Media Manager, Charlie Horner, and Alexandros Karaoulis, Regional Director at Lynon, ahead of SBC Summit Lisbon, the duo discuss the significant barrier for new online casino operators, including payment methods and marketing strategies.

Lynon addresses this by offering localised payment services across all target regions for their operators. Furthermore, marketing success or failure is often the deciding factor for operators. 

Recognising this, Karaoulis reflected on marketing strategy, acquisition, and retention, sharing that Lynon views these tasks as a marathon rather than a sprint, thanks to their team’s substantial B2C experience.

As Karaoulis puts it: “As an operator, because I was working as an operator in the past, one of the biggest decisions you need to make is to choose the right plateau. It will define your success. This is a reality.” 

The conversation also looks into how Lynon, rather than reinventing the wheel, has built on what’s worked in previous platforms while addressing known limitations. 

With competitive commercial terms, migration support, and plans to roll out new features like ‘refer a friend’ and ‘coding called slots,’ the company is clearly aiming to balance innovation with operational stability. 

As it eyes further market expansion, Lynon’s approach suggests a focus on long-term, data-driven partnerships rather than quick wins.