The release of evoke plc’s H1 results has raised fresh questions over the future of the business as it prepares for its acquisition by Bally’s Intralot.

On this episode of iGaming Daily, host Fernando Noodt sat down with SBC editor-at-large Ted Menmuir and SBC News editor Ted Orme-Claye to unpack Evoke’s H1 performance and what it means as the company prepares to be acquired by Bally’s Intralot.

The panel examined flat revenue, declining profitability and evoke’s £1.9bn debt pile, alongside the impact of higher gambling taxes across its key European markets.

The discussion also looked at evoke’s cost-cutting efforts, including the closure of around 270 William Hill shops, and whether the business has done enough to prepare for the merger.

With William Hill, 888 and Mr Green all set to form part of Bally’s enlarged portfolio, the panel considered how the brands could be integrated and where Bally’s may look for synergies.

As the merger moves closer, questions remain over how Bally’s will reshape the business and whether it can turn around evoke’s fortunes.

Watch the full discussion here.